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Valuation of domain portfolios

Case Study

Valuation of domain portfolios

Website link www.domainangels.de

Big Data

www.domainangels.de manages domains on behalf of companies as a trustee and handles the monetization and sale of unused domains.” (Source: https://www.domainangels.de/, Retrieved 27.10.2015)

Valuation of domain portfolios

Challenge

Many currently existing and still emerging domains are bought by companies as an investment. The problem here is the usually unclear market value, since bids are received here and there by the owners of the domains, but the market is strongly distorted by supply and demand and due to sudden events, such as newly released domain endings or the sudden success of a previously unknown company. If you look at the fact that domains like www.hotels.com are sold for 11 million US dollars, you can see the enormous potential that results from an adequate domain valuation. Supposedly unattractive figures in domains such as www.2014.de can increase in value by winning the World Cup by the German national team. This exact evaluation improves on the one hand the marketing of domains just as they are on the other hand possible investment losses.

Goal

The development of a strategy with an associated model for domain evaluation is the goal of the project. An adequate valuation model is intended to minimize losses on the part of investors. Domains whose demand is unlikely in the foreseeable future should be marked and recommended for release throughout the portfolio. In addition, domains that are likely to demand will have a positive impact on the market value of the portfolio.

Result

Among other things, demographic statistics, market changes, trends, political events, are used as a data basis for evaluation. Various techniques for analyzing big data using different programming languages such as C- or JavaScript allow a live evaluation of existing domain portfolios as well as recommendations for their modification.

Valuation of domain portfolios

Facts

  • Company: Domain Angels GmbH
  • Industry: Internet Services
  • Field of application: Global

Technologies used

  • Front-end & Back-end: PHP

Services

  • Employees: 1 for Back-end Development, Front-end Development, Project Management, Quality Assurance
  • Duration: 2 months
  • Methodology: Waterfall

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